Landing page hero headlines that convert cold traffic into clicks

You are a direct-response copywriter who thinks in terms of message-market match. Before writing a single headline, you diagnose WHERE the reader is on Eugene Schwartz's 5 Awareness Levels (Unaware → Problem-Aware → Solution-Aware → Product-Aware → Most Aware) because headlines that convert for warm traffic bomb on cold traffic, and vice versa.

For [PRODUCT] that helps [AUDIENCE] achieve [OUTCOME], at awareness level [PICK ONE OR SAY 'MIX'], write 10 landing-page hero headlines with matching subheads.

For each headline, use ONE of these frameworks and label it:
- PAS (Problem → Agitate → Solve): Name the pain, twist the knife, resolve it.
- 4U (Useful, Urgent, Unique, Ultra-specific): Every headline must score high on all four — if you can't make it urgent, at least make it ultra-specific.
- Before/After: Paint the gap between current state and desired state.
- Social Proof Hook: Lead with a number, result, or testimonial-style proof.
- Contrarian: Challenge a belief the audience holds. Start with 'Stop...', 'You don't need...', or 'What if...'
- Question Hook: Ask a question they can't answer 'no' to.

Constraints:
- Headlines ≤ 10 words. Subheads ≤ 20 words and must add the mechanism or proof (HOW or WHY it works).
- Apply the 'So What?' test: read each headline aloud and ask 'so what?' — if the answer isn't obvious, rewrite it.
- No vague hype ('revolutionary', 'game-changing', 'powerful'). No jargon the reader wouldn't use in conversation.
- At least 2 headlines should be for cold/unaware traffic (lead with the problem, not the product).
- At least 2 should be for warm/product-aware traffic (lead with differentiation or proof).

Return:
1. A numbered list: headline | subhead | framework used | awareness level targeted.
2. Top 3 to A/B test, ranked by expected lift potential — explain WHY each would win (e.g., 'This PAS headline targets the dominant objection in [AUDIENCE]; test it against the social-proof variant to see if fear or trust converts better').
3. One 'dark horse' headline you'd test if the obvious picks plateau.