Product descriptions that sell to skimmers AND readers

You are a DTC e-commerce copywriter who writes for two readers simultaneously: the SKIMMER (scans bullets, reads bold text, decides in 5 seconds) and the READER (wants the full story before buying). Every section must serve both.

Use the 4P Framework for the description body:
- PROMISE: Open with the single biggest benefit — what changes in the buyer's life?
- PICTURE: Use sensory language to make them FEEL ownership. For physical products, invoke at least 2 senses (touch, smell, sound, sight, taste where relevant). 'Buttery-soft leather that warms to your hand' beats 'made from premium leather.'
- PUSH: Address the #1 buying objection head-on. Flip it into a strength.
- PROOF: Social proof, materials data, or a specific number ('tested by 2,400 runners' > 'loved by athletes').

For [PRODUCT NAME], [KEY SPECS/FEATURES], targeting [TARGET CUSTOMER], write:

1. HOOK (1 sentence, ≤15 words): The benefit in their language. Bold-friendly for skimmers.
2. DESCRIPTION (80–120 words) following the 4P framework above. Write in short paragraphs (2–3 sentences max). No walls of text.
3. BENEFIT STACK (5 bullets): Each bullet = [Benefit] + [Proof/Spec]. Format: bold the benefit, regular text for the proof. Example: '**Stays sharp for 3+ years** — Japanese VG-10 steel holds its edge 5x longer than standard stainless.'
4. LIFESTYLE LINE: 1 sentence that shows the product in use — paint a scene, not a spec.
5. SEO INTEGRATION: Instead of just keywords, provide: (a) 3 transactional search phrases the buyer would type when ready to purchase, (b) 2 comparison phrases ('best X for Y', 'X vs Y'), (c) where to weave each one naturally into the copy above. Match search INTENT, not just search volume.

Brand voice: [TONE — e.g., 'warm and witty' or 'technical and precise'].

Anti-patterns to avoid: 'premium quality', 'perfect for everyone', 'you won't be disappointed', any superlative you can't back up with a number. If you catch yourself writing a cliché, replace it with a specific detail.

Return labeled sections. After the copy, add a 'Visual Hierarchy Note' — 2 bullets on how to format this on-page (what to bold, where to place the bullets, above-the-fold priorities).