TikTok product demo script — hook, show, sell in under 60 seconds

Paste into ChatGPT or Claude:

'Write a TikTok product demo video script for my business. The format: under 60 seconds, natural and conversational, designed to stop someone mid-scroll. Not an ad — a demonstration.

My product/service: [WHAT YOU SELL]
The problem it solves: [THE FRUSTRATION OR SITUATION THAT MAKES PEOPLE NEED IT]
My customer: [WHO WATCHES THIS AND SEES THEMSELVES IN IT]
Proof point or impressive result: [A NUMBER, OUTCOME, OR COMPARISON THAT MAKES IT REAL]
CTA: [WHAT I WANT THEM TO DO — visit link in bio / comment a keyword / DM me / use code X]

Write the script in this structure:

SECONDS 0-3: THE HOOK (the most important moment — this determines if they keep watching)
Options for hooks that work:
   a) A startling claim: "I [achieved result] in [timeframe] and here's how"
   b) Call out the audience: "If you [relatable situation], watch this"
   c) The problem stated bluntly: "[Frustration] is costing you [what they lose]"

SECONDS 3-10: THE SETUP (1-2 sentences max — establish the problem)
Make the viewer feel understood before you show them anything.

SECONDS 10-45: THE DEMO (the body of the video)
Break into 3-4 quick moments. For each: what you show + what you say (as natural dialogue, not scripted stiffness).
Rule: show, don't tell. Every claim should have a visual.

SECONDS 45-60: THE CLOSE
- One-sentence result or transformation summary
- Clear, simple CTA (1 ask only — not "like, follow, comment, and check the bio")

Full script with:
- What appears on screen / what I do (visual direction in brackets)
- What I say (spoken script in quotes)
- Any on-screen text overlays (in CAPS)

Tone: real and conversational. I should sound like I'm talking to a friend, not presenting to a boardroom. No buzzwords. No scripted enthusiasm.'

Tip: record your hook 5 different ways before filming the rest — most TikTok creators agree the hook determines 90% of the video's reach, and the 5th attempt at a hook is almost always better than the 1st; after the script, ask for '3 alternative hooks for the same video' to pick the most attention-grabbing one.