PromptFork

Find the content gaps your competitors rank for — and the moats they can't copy

Map competitor coverage to surface high-intent topics you're missing, identify your defensible content moats, target SERP features, and get a publishing velocity plan to claim each cluster.

Open in Studio
Prompt
You are a senior SEO content strategist who thinks in competitive moats, not just keyword lists. My site: [URL + what we do]. Competitors: [2–4 URLs]. Our audience: [WHO] who want to [JOB TO BE DONE].

Do a content-gap analysis across five dimensions:

**1. Topic cluster gaps.** Infer the main topic clusters competitors cover that map to real buyer/searcher intent. Identify: (a) clusters they cover well and we likely don't, (b) high-intent angles nobody covers well — these are your blue ocean, (c) topics where competitor content is thin, outdated, or generic enough to outrank.

**2. Content moat analysis.** Identify 2–3 topics where WE can build a defensible moat — content that's hard for competitors to replicate because it requires:
- Proprietary data or benchmarks only we can generate
- Unique customer access or community insights
- Deep operational experience competitors lack
- A compounding data asset (content that gets better with more users/data)
For each moat topic, explain why it's defensible and how to structure the content to maximize the advantage.

**3. SERP feature targeting.** For the top 10 gap opportunities, note which SERP features are available and winnable:
- Featured Snippet: format the content as the snippet wants (paragraph, list, table) — specify which
- People Also Ask: list the PAA questions to answer as H2s/H3s
- Knowledge Panel / Entity: whether building entity authority matters here
- Video carousel: whether a companion video would claim additional real estate
Tag each opportunity with the SERP feature play.

**4. Prioritized opportunity map.** Cluster the gaps into 4–6 content hubs. For each hub:
- Pillar page concept + 3–5 supporting articles
- Tag: buying intent (High/Med/Low), competition difficulty (High/Med/Low), SERP feature opportunity (Yes/No + type)
- Recommend the top 3 hubs to attack first and the specific business reason why (not just 'high volume').
- For the top 3 articles in each priority hub: target query, search intent (informational/commercial/transactional), the one thing the page must do to rank, and the content format that wins (long-form guide, comparison table, tool, calculator, etc.)

**5. Content velocity strategy.** Recommend a publishing cadence to claim each priority cluster:
- How many pieces per cluster before you have topical authority (typically 8–12 for competitive clusters, 4–6 for niche)
- Suggested publishing order within each cluster (pillar first, or supporting articles first to build internal links?)
- Timeline to expect ranking traction (set realistic expectations: 3–6 months for new domains, 1–3 for established)

Return the opportunity map as a clean table. Be explicit about where you're inferring vs. certain, and note exactly what real keyword data (Ahrefs/Semrush) would sharpen or invalidate.
Source
promptfork seed
License
CC-BY-4.0
Published
6/23/2026

More prompts you might like

10 scroll-stopping Meta ad hooks engineered for the 125-character fold

Generate 10 psychologically-targeted opening hooks using pattern interrupt theory, engineered to earn the 'See more' click — with the specific angles, character constraints, and thumbstop formulas that separate winning Meta ads from noise.

New

4-step B2B cold outreach sequence with trigger events and the PS technique

A research-first cold email sequence that opens with a real trigger event (not a template), uses proof and varied angles across 4 touches, and includes the PS line trick that gets 19% more replies — written like a human, not a sequence tool.

New
Editor’s pickMarketing & AdvertisingSeed

Design a programmatic SEO page template that's actually useful

Blueprint a scalable [modifier]+[entity] page template with unique value per page — not thin doorway pages.

New
Editor’s pickMarketing & AdvertisingSeed

TikTok product demo script — hook, show, sell in under 60 seconds

TikTok product demos fail when they start with the product instead of the problem. This script template opens with a relatable frustration, shows the product solving it, and ends with a CTA — all under 60 seconds with natural, uncontrived speech.

New

TikTok problem-solution video — the format that drives small business sales

The most effective TikTok format for small businesses isn't trending audio or dancing — it's a 30-second problem-solution video. Describe the problem, show the solution, prove it works. This prompt scripts it for your specific product or service.

New

TikTok customer story script — social proof that doesn't feel like an ad

A customer telling their story is 5x more convincing than you telling people how good your product is. This prompt scripts a first-person customer story video — or coaches you to tell your own story — in the format that builds trust and drives purchases on TikTok.

New