TikTok problem-solution video — the format that drives small business sales

Paste into ChatGPT or Claude:

'Write a 30-45 second TikTok problem-solution video script for my small business. This is a straightforward format: show a real problem, show me solving it with my product/service, and make the viewer want to try it. No gimmicks.

My business: [WHAT YOU DO]
The specific problem I solve: [BE SPECIFIC — not "saves time" but what exactly gets fixed]
My target customer on TikTok: [AGE RANGE AND WHAT THEIR DAILY LIFE LOOKS LIKE]
What my product/service does differently: [WHY IT WORKS WHEN OTHER SOLUTIONS DON'T]
Any result or proof I can show: [A BEFORE/AFTER, A NUMBER, A CUSTOMER QUOTE]
My CTA: [ONE ACTION I WANT THEM TO TAKE]

Write the script in this exact format:

THE PROBLEM OPEN (0-8 seconds):
Show the customer in the problem scenario — not me, THEM. The viewer should recognize themselves. Say the problem out loud in 1-2 sentences as if describing a friend's frustration, not a marketing brief.
[Visual cue] + [Spoken words]

THE REVEAL (8-15 seconds):
Introduce the solution in the most direct way possible. Not "that's why I created..." Just show it.
[Visual cue] + [Spoken words]

THE PROOF (15-35 seconds):
2-3 quick moments that show the solution WORKING. Each is: 3-5 seconds of visual + 1-2 sentences spoken. The proof moments should address the most common objection ("too expensive," "too hard," "too good to be true") without naming the objection directly.

THE CLOSE (35-45 seconds):
- One result statement
- CTA (clear and single — link in bio, comment [word], DM me, etc.)

On-screen text overlays (in CAPS, placed where stated).
Spoken script in quotation marks.

Make me sound like a real person, not an actor. If my product is simple, the script should be simple. If my service is complex, break it into the simplest possible sequence.'

Tip: for service businesses (cleaning, tutoring, dog grooming, coaching), the problem-solution format works even better than product demos because you can show a relatable before-state and a clear result without physical product close-ups; shoot the problem half and the solution half as two separate clips and edit together.