Product or service page copy — for people who hate writing sales copy

Paste into ChatGPT or Claude:

'Write a complete service or product page for my small business. This page needs to do one job: take someone who is curious and turn them into a customer. Write it for a real person who has a real problem, not for a search engine.

The service/product: [DESCRIBE EXACTLY WHAT YOU OFFER]
Price: [EXACT PRICE, price range, or "starting from X"]
Who it's for: [DESCRIBE THE SPECIFIC CUSTOMER — what they're dealing with before they find me, what they want, what they've already tried]
What makes this different from other options: [BE HONEST — price, quality, approach, experience, specialization]
The result they get: [WHAT THEIR LIFE LOOKS LIKE AFTER — specific and tangible]
Common objections: [WHAT PEOPLE HESITATE ABOUT before buying — price, trust, time, not sure if it's for them]

Write the page in these sections:

1. HEADLINE: Leads with the customer's desired outcome or the problem I solve. Not the name of the service.

2. THE PROBLEM (2-3 short paragraphs): Make the customer feel understood. Describe their situation in their own words — the frustration, the confusion, the wasted time or money. Do not mention my service yet. This section is about THEM.

3. THE SOLUTION (what they get): Introduce the service. Then list what's included — formatted as [What it is] → [What it means for the customer]. Never just list features without translating them to benefits.

4. HOW IT WORKS (if applicable): A 3-5 step process, each step described in plain language. "Step 1: You tell me about your project" not "Step 1: Discovery call."

5. OBJECTIONS ANSWERED (2-4 Q&As): Address the most common reasons people don't buy. Answer honestly. If it's expensive, acknowledge that and explain why it's worth it. Don't be defensive.

6. WHO THIS IS AND ISN'T FOR: Two short bullet lists — ideal customer in 3-4 bullets, not-a-fit in 2-3 bullets. This builds trust and pre-qualifies leads so I don't waste time on bad fits.

7. CTA: End with a clear, low-pressure invitation to take the next step. What exactly happens after they contact me? Make it feel easy and safe.'

Tip: after the first draft, say 'find every sentence that talks about me or my business instead of the customer, and rewrite it to put the customer first' — this single pass dramatically improves conversion.