Midjourney logo & brand mark — scalable marks that pass the favicon test

Midjourney is excellent for marks and emblems (not for legible text — that's Ideogram's job). Two style recipes:

STYLE 1 — MONOLINE / MINIMAL MARK:
'Minimalist monoline logo of [subject or concept], [brand personality, e.g. modern and trustworthy], [1-2 color palette], clean geometric shapes, golden ratio proportions, strong negative space, flat design, centered on a plain white background, simple enough to read at 16x16 pixels, no text --ar 1:1 --style raw --no photo, realistic, gradient, drop shadow, 3d, complexity'

STYLE 2 — EMBLEM / BADGE:
'Vintage emblem logo of [subject or concept], [brand personality, e.g. heritage and craft], circular badge composition, [2-3 color palette], engraving-style line detail, symmetrical, negative space focal point, centered on a plain white background, no text --ar 1:1 --style raw --no photo, realistic, gradient, drop shadow'

Example (monoline): 'Minimalist monoline logo of a mountain inside a coffee cup, calm and premium, forest green and cream, clean geometric shapes, golden ratio proportions, strong negative space, flat design, centered on a plain white background, simple enough to read at 16x16 pixels, no text --ar 1:1 --style raw --no photo, realistic, gradient, drop shadow, 3d, complexity'

Example (emblem): 'Vintage emblem logo of a compass rose with an anchor, heritage and adventure, navy blue and antique gold on cream, circular badge composition, engraving-style line detail, symmetrical, negative space focal point, centered on a plain white background, no text --ar 1:1 --style raw --no photo, realistic, gradient, drop shadow'

The expert design principles baked in:
• THE FAVICON TEST: Add 'simple enough to read at 16x16 pixels' — if a logo doesn't work as a favicon, it fails at the smallest and most common use case. This constraint forces Midjourney toward cleaner marks.
• GOLDEN RATIO PROPORTIONS: Premium logos (Apple, Twitter, Pepsi) are built on golden ratio circles and geometry. Mentioning it nudges the composition toward that balanced, 'just looks right' quality.
• NEGATIVE SPACE IS THE HALLMARK OF PREMIUM: The FedEx arrow, the Spartan Golf logo — the magic is in what's NOT drawn. Adding 'strong negative space' and 'negative space focal point' pushes toward that level.
• THE IDEOGRAM WORKFLOW FOR TEXT: Generate your mark in Midjourney → upscale → bring it into Ideogram with the prompt 'Add the wordmark [BRAND NAME] in [font style, e.g. clean sans-serif] below this logo mark' → then vectorize the final composite in Illustrator or Vectorizer.ai.

Tips: always generate on white — it's easier to swap backgrounds later; run the result through Vectorizer.ai or Image Trace immediately — raster logos are useless in production; test your top pick at 16px, 32px, 128px, and full size before committing.